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AMCU fined “kievkhleb” for the similar package Chocolate cake decoration “Kazkovy kluczyk”

The Antimonopoly Committee of Ukraine (AMCU) has fined 219 thousand UAH PJSC “Kyivkhlib” (Kiev) for the packaging of cake “Kazkovy kluczyk”, similar to a design manufactured by the Corporation Roshen cake “Golden kluczyk”.

According to the report on the website of the AMC, Roshen confectionery Corporation to start early, use a package design for his cake, so using similar packaging “Kyivkhlib” can lead to mixing with activities of the Corporation Roshen.

According to information published on the website of “Kyivkhlib”, the company intends to challenge the decision of the AMCU, as “the Committee thoroughly examined all materials provided by the company.”

According to “Kyivkhlib” in the case sufficient evidence to demonstrate the absence of violations of competition law. We are talking about the study of forensic expert and independent survey conducted by a specialised marketing company .

“The main evidence is the use on product packaging of large images own brand “BKK”, which for many years is well recognized by buyers,” the site says, “Kyivkhlib”.

According to the report, in making the disputed decision, the AMC has undertaken not inherent powers of the body examination to establish the fact of similarity of packaging.

Legal service of “Kyivkhlib” is going in the legal field to prove the illegality of the decision of the AMC and to restore its violated rights and business reputation.

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